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Marketing Fails: Where by did huge names go Erroneous? Whenever a marketing plan goes correct it could possibly mean massive matters for your company regarding gross sales, brand awareness, and popularity, but when it goes Erroneous, it can go truly Improper. This put up explores some samples of the worst marketing fails and why they were being so poorly received. Pepsi and Kendall Jenner In 2017, Pepsi launched an advertisement that includes Kendall Jenner, the place she joins a protest and offers law enforcement officers cans of Pepsi to tranquil matters down. The advert was greatly criticised for being insensitive and exploiting the Black Lives Matter movement to promote items. In spite of Pepsi's continued accomplishment while in the comfortable beverages more info sector, the incident has still left an enduring mark on their status.